Fig.1 Designer: Design Institute of Wuxi Light Industrial College. “Celebrate the 50th anniversary of the founding of the People’s Republic of China” Circa 1999, Poster. Publisher: Jiangxi Meishu Chubanshe. Available from: Chineseposters.net, http://chineseposters.net/gallery/e13-831.php
In this poster the audience is presented with a view of an official looking, middle-aged, Chinese man happily waving and smiling; a man I can only assume was the leader of China at the time the poster was printed (1999). On either side of this man we see the “progress of China.” To the left of the poster we see a sprawling and active metropolis. This city-scape is complee with towering skyscrapers and bright vibrant colors. This part of the poster is more than likely mean to symbolize how far China has come as a nation economically and socially. The bright colors, sunshine, and their leader happily waving and smiling is symbolic of the happiness and contentment the “new progressive China” has brought to its citizens over the past 50 years of the People’s Republic of China. The cit is also more than likely meant to represent the fact that even though China is a communist state it economy is quite capitalist and competitive in world markets. On the far right of the poster we see a rocket blasting off into space. This is more than likely a representation of China’s entrance into the “space race” or the general entrance of China as a world player that sends exploratory craft into space. Overall, I think this poster is trying to show how over 50 years China has become this advanced, prosperous, and independent country and a major player on the world stage. Along with all this the upbeat attitude of the poster alludes to the “happiness” that pervades throughout China, all because of the leadership of the People’s Republic of China for the last 50 years.